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SEO Specialist

Job Title: SEO and PPC Executive

Job ID: SEO1

Job Responsibilities:

> The ideal candidate needs to be organized, understand business drivers, and possess effective communication skills
This person will be responsible for implementing methods to improve clients’ websites organic
Search rankings (SEO) along with PPC campaigns. This includes keyword research, analyzing clients websites
Documenting SEO/PPC changes, and communicating changes to the supervisors. In addition, the Search
Engine Marketing Specialist will maintain and optimize every aspect of clients pay-per-click campaigns.
This includes managing keyword research and bids, formulating and managing the PPC budgets of clients, analyzing results, and reporting results to the upper management of the company.

Experience and Skills Requirements:

Experience: 1 to 5 years

> Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
Analyze websites and document changes required for SEO.
Monitor, on an ongoing basis, clients SEO results and manage projects to ensure continued high rankings.
Provide ongoing support of all SEO initiatives including reporting, analysis and optimization and recommendations.
Proactively make strategic PPC campaign recommendations.
Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
Optimize landing pages for search engine quality score.
Web development experience or html coding knowledge is a plus.

Compensation:

> Salary will be competitive and commensurate to job experience and skills.

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  • Webel STP II Building, 2nd Floor,
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      323-325-6029

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