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10 reasons why responsive website is important for your business

Are you looking forward to get a website for your business? Then you should think about getting hold of a mobile responsive design. It can deliver a variety of benefits to you in the long run. In fact, a mobile responsive website can also contribute towards the future of your business.

Here is a list of 10 reasons, which would justify the importance of having a mobile responsive website for your business.

1. It is recommended by Google

After getting a website developed, you are looking forward to rank it higher on Google search engine results. If you have a mobile responsive design in the website, you will be able to increase your chances of securing a top position in the Google search engine results pages. Google prefers to deliver a better experience to the search engine users. Since mobile responsive websites can obviously offer a better user experience, you will be provided with priority when you are ranking the website.

2. Mobile users would increase

From the recent studies, it has been identified that the number of people using mobile devices to browse the internet has significantly increased throughout the past few years. This trend is expected to grow in the future as well. Therefore, you should align your website accordingly to cater the people who use their tablets and mobile phones to browse the internet. More than 220 million tablet devices have been sold within the past year and it is important for you to optimize your content accordingly.

3. It can deliver a better user experience

If you are a business owner, you should think about delivering an enhanced experience to your users at all times. Responsive design is in a position to deliver such an enhanced user experience. When a person visits your business website, he doesn’t expect to fool around by panning, shrinking and zooming images and text that he can see on the screen. Instead, he would prefer to let his browser adjust content automatically as per the screen size. Without a mobile responsive web design, you will not be able to offer this to your website visitors.

4. You can receive consolidated analytics

Analytics

When you have a responsive website, you don’t need to go through the hassle of tracking conversion paths, user journeys, re-directions between several versions of the site and funnels. The popular web analytics tools such as Google Analytics have been optimized in order to handle responsive reporting. This will give you the opportunity to save a considerable amount of time while you are trying to get hold of important and useful data that can contribute towards the development of your business.

5. It can help you with social media marketing efforts

All the business owners in today’s world have paid special attention towards social media marketing. It can be considered as the best method available to enhance the visibility of your business. While you are promoting the business website on social media, it would be beneficial to have a responsive design. That’s because most of the people in today’s world prefer to use their mobile devices to log into social media accounts. If your website is not a mobile responsive one, visitors will not tend to come to your website and you will not be able to get the most out of your social media marketing campaigns.

6. It’s easier to manage

As a business owner, you rarely have time to manage your website. If you have two different versions of your website for mobile users and desktop users, you will have to invest a considerable amount of time to manage them. But if you have a responsive website, you will be able to cut down the time that you spend on managing the site. This will assist you to update the website quickly and easily.

7. They have a lower bounce rate

As a business owner, you want to see a lower bounce rate on your business website. From a recent study, it has been identified that mobile responsive websites are linked with a lower bounce rate when compared to other websites. Google tends to outrank websites with a higher bounce rate by thinking that those websites are irrelevant. This is another prominent fact available to prove how a mobile responsive design can contribute towards your search engine rankings.

8. It offers competitive advantage

In today’s world, businesses are provided with the challenge of surviving the tough competition. If you want to gain competitive advantage over your business competitors, you must think about getting a mobile responsive website. People prefer to browse through mobile responsive websites. If you have a one, you will be able to get the attraction of visitors towards your website and you will be able to convert the leads of your business competitors into your customers.

9. It offers more consistent branding

Businesses have to pay special attention towards branding as well. In fact, branding can contribute towards the success of any business. If you have a mobile responsive website, it would look similar across multiple devices. Images and content on your website would shift around or scale down to adjust to the screen. However, the overall look and feel would remain the same. This can contribute towards a consistent branding experience. As a result, you will be able to experience all the benefits that come along with having a consistent brand.

10. It can help you make more sales

Sales

Last but not least, you need to keep in mind that a mobile responsive website has the ability to assist you make more sales. If you want to figure out the time spent by visitors on your website and what they are doing on your website, you will be able to use tools such as Google Analytics. Then you will be able to align the products and services offered from the website appropriately to get more sales. Therefore, getting a mobile responsive website developed can be an excellent investment that you can do towards the future of your business.

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